Describe the technical skills you have gained? :)

I have gained a number of technical skills, but the two that I am most proud of are how to cut the background out of a picture but in a lot faster way before and how to take a pattern off something and put into a text. This is useful for any work that i do that involves using Photoshop.

Describe two challenges you have overcome? :)

1. The challenge I was faced with was how to cut out the background from a picture, but quicker because it had taken me hours to do it before and i just did not have the patience to do it anymore. With a little help from one of my peers, I had learned how to cut out the background from a picture using the magic on Photoshop.

And

2. The second challenge I was faced with was that I wanted to know how to get the pattern from the shoe into the text. So, with minor help from my teacher, I learned how to crop the pattern I wanted and past it into the writing.

Do you feel that your product is suitable for your target audience? :)

Yes. I feel very confident that my final product suits my target audience very well, just how I planned.

How has technology (computer, digital camera, printer) helped you turn your design into a real product? :)

Technology has helped greatly, I would not have been able to do it without it. I used a program called 'Photoshop' to piece together my final finished product. Photoshop helped me learn that there are many other ways that I could make my final finished product look 100x than my original design.

How does your finished product compare to your design? :)

My finished product is slightly different to my design. During the production process, (photoshop), I found that I could maneuver the main image in many different ways, rather that having two lines of shoes back to back, I chose to have two lines of shoes facing each other and crossing over and the end. This had worked out much better than my original design.

Shoe Advertisement Audience Profile! :)

The target audience for my shoe advertisement are specifically women aged between 16 and 40. This is because my advertisement consists of high heeled shoes that only women wear. It could include cross-dressing men but once again I am generalising here.

Femaile Shoe Moodboard :)

Female Sho Adverts Moodbaord

Client Proposal :)

In order to create and advertising proposal, I need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise 'Killerz' is £100, 000.

The aim of the advertising campaign is to introduce a new product into the world of fashion. To be able to do this, the most suitable of advertisements would print and TV because a lot of women read magazines and would (hopefully) be engaged when they come across the advert. Also, a lot of people watch television so our line of thinking would be that if someone, man or woman, saw this advert they would like the shoes so much that they go out and them for themselves or a partner, friend, family member etc. My idea of the printed advert would that it is modern with a funky twist, simple yet elegant with iconic styled text.

My ideal target audience would late teens to middle aged-ish women who plenty of cash because these shoes would be very expensive.

Brand Names for Shoes

Brand Names

Advertising Standards Authority (ASA) :)

The Advertising Standards Authority (ASA) is like the CCTV for all types of advertising, eg: television adverts, billbaords, magazine adverts etc...
ASA's goal is to ensure that all types of advertising are decent, honnest, legal and truthful. If the adverts are not then ASA will tell the Brands that their advertisment is not complying with the Advertising Codes, then in theory the advertisment should be banned.

Block design

Three Shoe Add :)

BTEC First Diploma Unit Criteria