In order to create and advertising proposal, I need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.
The advertising budget for my campaign to advertise 'Killerz' is £100, 000.
The aim of the advertising campaign is to introduce a new product into the world of fashion. To be able to do this, the most suitable of advertisements would print and TV because a lot of women read magazines and would (hopefully) be engaged when they come across the advert. Also, a lot of people watch television so our line of thinking would be that if someone, man or woman, saw this advert they would like the shoes so much that they go out and them for themselves or a partner, friend, family member etc. My idea of the printed advert would that it is modern with a funky twist, simple yet elegant with iconic styled text.
My ideal target audience would late teens to middle aged-ish women who plenty of cash because these shoes would be very expensive.
No comments:
Post a Comment